BCG Henderson Institute

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Max Männig

Ambassador, Tech & Biz Lab


  • University of Mannheim
  • Drexel University

BHI Affiliation

Max Männig

Ambassador, Tech & Biz Lab

Max is an Ambassador based in BCG’s Düsseldorf office. His research at the Tech & Biz Lab is focused on Deep Tech and how it can be leveraged to solve our most pressing challenges.

Outside of work, he likes to swim & travel and is interested in aviation & philosophy.

Recent Work

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MIT Sloan Management Review | May 25, 2023

The Incumbent’s Deep Tech Strategy Playbook

By taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings.

Fortune | March 3, 2023

Four Steps to Building a Synthetic Biology Strategy

Incumbents in many industries are experimenting with syn-bio engagement strategies. However, they can’t rely solely on traditional buying and selling relationships because the syn-bio ecosystem in still very nascent. | February 15, 2023

What’s Your Synthetic Biology Strategy?

By analyzing the syn-bio industry stack and understanding its dynamics, incumbents can develop strategies that will gain them competitive advantage.

Fortune | February 3, 2023

In Synthetic Biology, Startups And Incumbent Companies Should Be Partners, Not Foes

Advances in syn-bio depend on incumbent companies and startups working together and leveraging each others' strengths, only then can both generate all the benefits that the science promises.