Luc de Brabandere is a Senior Advisor at BCG, a BCG Henderson Institute Alumni Fellow, co-founder of CartoonBase, and an invited Professor at The Brussels Solvay School and ETH Zurich. He is the co-author of Thinking in New Boxes, which offers a new paradigm for business creativity.

In his most recent book, Be Logical, Be Creative, Be Critical: The Art of Thinking in a Digital World, together with Lina Benmehrez, Brabandere deals with the role of thinking in business and provides a rich analysis of how digital technologies are affecting our thinking processes.

Building on his knowledge and experience as a corporate philosopher, Brabandere suggests that firms should focus on creatively reinventing themselves with new tools, rather than using current digital tools to optimize existing processes or systems.

In a discussion with Martin Reeves, Brabandere explores the implications of logic, critical thinking, and creativity in business today.