Most evidence on AI adoption comes from what companies say about themselves. BCG Institute’s latest analysis uses an outside-in measure to identify what separates AI leaders from everyone else, and what it takes to join them.

"The optimal minimum-cost diet amounted to eating flour, navy beans, cabbage, and evaporated milk. You wouldn’t call that a diet. It’s so hard to write down all of the rules and all of the nuance that you really want to capture, but there’s still something attractive and enticing about trying."

If your company doesn’t want to place high-stakes bets in volatile times, it can still outgrow its peers. Learn from companies that are succeeding with lower-risk strategies.

"If you create a massive vault full of the most valuable assets in the world, people are going to try to steal it from you. Obviously. But we built these companies with no locks on the vault. What are we doing?"

"The most popular creativity myth is that people are most creative when they are most free. […] But in fact, if you want to do something in a new and better way, you basically have to first block yourself [from] following the path of least resistance."

"You can only invite people to innovate. You can’t tell them to innovate. They don’t have to share their talents and passions with you—because it’s hard work."