"You can only invite people to innovate. You can’t tell them to innovate. They don’t have to share their talents and passions with you—because it’s hard work."

Long-term thinking can seem like a luxury. But understanding the possibilities can provide lessons for addressing today’s challenges.

"Love is the most powerful force in business by far. And yet, strangely, most leaders don’t even have a strategy for it—maybe can’t even say the word."

"Economists lump experiences and transformations into services. But there’s a big difference between having an oil service for your car and going to an immersive experience like the Sphere. Transformations are built on top of experiences, meant to enable people to achieve their aspirations."

The true value of AI for the strategy function is not in automation but in helping companies redefine how they think of and do strategy.

Gen AI is delivering real productivity gains, but across industries, those gains are being competed away, eroding margins rather than expanding them.