Preparing for an Uncertain Future with Climate Scenarios
Stress-test your strategy and stretch your imagination.
David Young, Alan Iny, Marielle Remillard, Vedant BahlEconomic Factors Underlying Biodiversity Loss with Partha Dasgupta, Simon Levin, and Georg Kell
In conversation with the world's leading sustainability economics thinkers about conceptualizing paths to a sustainable future.
Martin ReevesAI Can Be Both Accurate and Transparent
Organizations should think carefully before integrating unexplainable, “black box” AI tools into their operations, and take steps to help determine whether these models are really worth the risk before moving forward.
François Candelon, Theodoros Evgeniou, David MartensWhy Conflicting Ideas Can Make Your Strategy Stronger
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. Here's how to create and communicate such strategies.
Martin Reeves, Mihnea Moldoveanu, Adam JobRecent Insights
View AllHow Big Things Get Done with Bent Flyvbjerg
“As humans, we have a tendency to think fast – we really like to take our first thought and run with it. This causes us to act very spontaneously. In management, that’s a huge problem […]. You need to slow down first and think about what it is you're doing. […] And then you can move fast – and that is also key to success [because] the longer a project is, the more risk it is exposed to, including black swan risks.”
Martin ReevesEngaging Consumers in a Generative AI World
Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
François Candelon, Philip Evans, Leonid Zhukov, Abhishek Gupta, Kes Sampanthar, Lisa Krayer, Gaurav Jha, Saran RajendranRadical Optionality
The next era of competition is at hand. To succeed in an environment of high uncertainty, greater short-term pressure, and tighter resource constraints, companies must become even better and more efficient at developing options for future advantage while continuing to perform in the present.
Martin Reeves, Mihnea Moldoveanu, Adam JobMaking Corporate Change Work: Lessons from Superprojects
We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.
Martin Reeves, Arthur Boulenger, Adam JobYour Strategy Needs a Story
Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading.
Martin Reeves, Roeland van Straten, Tim Nolan, Madeleine MichaelGenerative AI
Look beyond today’s hype—to a future (perhaps quite near) in which Generative AI systems play a critical role in business and society.


The CEO’s Guide to the Generative AI Revolution
This powerful technology has the potential to disrupt nearly every industry, promising both competitive advantage and creative destruction. Here’s how to strategize for that future.
How CEOs Can Evaluate New Generative AI Models
As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.
How to Unlock Hidden Value from Generative AI
Prompt engineering is only the beginning—it’s time to start experimenting.
Business Ecosystems
What are business ecosystems, and how can organizations think about their own ecosystem design, governance, and strategy?


What Is Your Business Ecosystem Strategy?
Drawing on the insights gleaned from three years of ecosystem research, we offer a step-by-step framework for developing an incumbent company’s ecosystem strategy.
Do You Need a Business Ecosystem?
The hype suggests that you do, but business ecosystems are not always the right model for organizing the creation of a product or service. Learn what they are, what sets them apart, and their benefits and drawbacks.
Setting the Rules of the Road
Good governance is essential to the success of both ecosystem orchestrators and their partners. It is essential to put the right rules in place to orchestrate a platform that creates value for all participants - and helps manage risk.
Sustainable Business Model Innovation
Learn more about how companies can reconcile sustainability and sustainable competitive advantage.


The Strategic Race to Sustainability
To get beyond the starting line, CEOs need to approach the challenges of sustainability from a strategic and value-creation perspective in terms of both the questions they ask and the answers they seek.
Nudging Consumers Toward Sustainability
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
The Quest for Sustainable Business Model Innovation
How can companies reconcile the two S-words of business: sustainability and sustainable competitive advantage?