Beyond Tomorrow: Four Scenarios for the World of 2050
Long-term thinking can seem like a luxury. But understanding the possibilities can provide lessons for addressing today’s challenges.
Nikolaus Lang, Alan Iny, Ulrich Pidun, Melissa Christensen, Jeffrey Sprong, Adam JobThe Defense Technology Frontier: How Europe Could Lead
European governments looking to improve their military capabilities must also strategically invest in emerging defense technologies of the future.
Nikolaus Lang, Philippe Lavigne, Greg Mallory, Rami Rafih, Jona Lampert, David Zuluaga MartínezThe Corporate Strategy Function in an AI-First World
The true value of AI for the strategy function is not in automation but in helping companies redefine how they think of and do strategy.
Ulrich Pidun, Ketil Gjerstad, Nina Kataeva, Gabe Bouslov, Adam JobSurprising Lessons from Scaling Renewables in the US and China
Why do some areas’ efforts to develop renewables thrive while others stall? Our analysis reveals some unexpected factors that influence how wind and solar scale in major markets.
Maurice Berns, Rina Su, Ross LaFleur, Khushboo Goel, Cédric Hazevoets, Eden Cottee-JonesRecent Insights
View AllDesign Love In, with Marcus Buckingham
"Love is the most powerful force in business by far. And yet, strangely, most leaders don’t even have a strategy for it—maybe can’t even say the word."
Adam JobThe Rise of the Urban Knowledge Campus
Corporate headquarters aren’t vanishing; they’re being rebuilt as vehicles for collaboration, innovation, and talent attraction.
Richard Florida, Masaki Hamura, Vladislav Boutenko, Natalia KonyukovaLeaders Underestimate the Value of Employee Joy
Despite frequent claims that employees are a company’s greatest asset, many organizations still treat their workforce as mere operational inputs, leading to disengagement and low motivation.
Debbie Lovich, Hubert Joly, Chenault TaylorOld Continent, New Growth: Pension Reform as an Economic Engine for Europe
Restructuring pensions to rely on funded schemes could ease fiscal burdens for European governments and for taxpayers.
Nikolaus Lang, Rami Rafih, Giancarlo Tassi, Jona Lampert, David Zuluaga MartínezPension Systems Are Cracking—Here’s How to Fix Them
Aging populations are straining pension systems worldwide. Our analysis reveals how smarter design and savvy implementation can secure sustainability, equity, and adequacy for future generations.
Sam Karita, Tomoki Isogai, Csaba Bakos, Mark WisemanShocks, Crises, and False Alarms
How to assess true macroeconomic risk

How to Assess True Macroeconomic Risk
Understanding macroeconomic risk—the potential for negative or positive change, both cyclical and structural—is essential to responding to threats with rational optimism.
What’s Wrong With Economics
The U.S. economy grew at a robust 2.8% in the second quarter, far faster than economists’ predictions of just 2%. The miss is reminiscent of a long losing streak for doomsaying about the U.S. economy.
How Lower Deficits Can Again Drive More Growth
Washington’s addiction to deficit spending is unlikely to change, no matter the electoral outcome in November. But in today's macroeconomic environment, fiscal consolidation can counterintuitively deliver more growth.
Business Ecosystems
What are business ecosystems, and how can organizations think about their own ecosystem design, governance, and strategy?

Winning the Ecosystem Game
Orchestrating companies collaboratively lead other companies in digital ecosystems but what does it take to lead orchestrating or participating companies? From our research on the factors which drive the strategic and operational success and failure of ecosystems, we propose the traits, mindsets, and behaviors required of ecosystem leaders.
Do You Need a Business Ecosystem?
The hype suggests that you do, but business ecosystems are not always the right model for organizing the creation of a product or service. Learn what they are, what sets them apart, and their benefits and drawbacks.
Setting the Rules of the Road
Good governance is essential to the success of both ecosystem orchestrators and their partners. It is essential to put the right rules in place to orchestrate a platform that creates value for all participants - and helps manage risk.
New Pathways to a Sustainable Future
In several recent publications, we’ve challenged ourselves to think differently about sustainability—to identify pathways that may contribute new vitality to the fight.

The Hidden Dynamics of the Energy Transition
The energy transition presents a massive and complex challenge, and it’s moving too slowly. To accelerate progress, businesses and governments should adopt a systems approach.
Short-Term Solutions for Bending the Ammonia Emissions Curve
Renewable ammonia has long-term potential, but the industry can’t wait. Ammonia producers and customers can take steps to become more sustainable, starting today.
Preparing for an Uncertain Future with Climate Scenarios
Stress-test your strategy and stretch your imagination.




