Martin Reeves
Annelies O'Dea
Philipp Carlsson-Szlezak
Preparing for an Uncertain Future with Climate Scenarios
Stress-test your strategy and stretch your imagination.
A New Approach to Strategy for Government Agencies
In a world of complexity, uncertainty, and scarcity, public agencies need to move beyond “strategy as planning” as the default, choose their strategic approaches based on the requisites of their environment, and use strategy to bridge the gap between policy and implementation.
AI Can Be Both Accurate and Transparent
Organizations should think carefully before integrating unexplainable, “black box” AI tools into their operations, and take steps to help determine whether these models are really worth the risk before moving forward.
Why Conflicting Ideas Can Make Your Strategy Stronger
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. Here's how to create and communicate such strategies.
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The Case for Good Jobs with Zeynep Ton
"The first component of the good jobs system is investment in people, but the secret sauce are the four operational choices that make employees work better. […] Focus and simplify, standardize and empower, cross-train, and operate with slack.”
Engaging Consumers in a Generative AI World
Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
Radical Optionality
The next era of competition is at hand. To succeed in an environment of high uncertainty, greater short-term pressure, and tighter resource constraints, companies must become even better and more efficient at developing options for future advantage while continuing to perform in the present.
Making Corporate Change Work: Lessons from Superprojects
We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.
Your Strategy Needs a Story
Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading.
Generative AI
Look beyond today’s hype—to a future (perhaps quite near) in which Generative AI systems play a critical role in business and society.
The CEO’s Guide to the Generative AI Revolution
This powerful technology has the potential to disrupt nearly every industry, promising both competitive advantage and creative destruction. Here’s how to strategize for that future.
How CEOs Can Evaluate New Generative AI Models
As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.
How to Unlock Hidden Value from Generative AI
Prompt engineering is only the beginning—it’s time to start experimenting.
Business Ecosystems
What are business ecosystems, and how can organizations think about their own ecosystem design, governance, and strategy?
What Is Your Business Ecosystem Strategy?
Drawing on the insights gleaned from three years of ecosystem research, we offer a step-by-step framework for developing an incumbent company’s ecosystem strategy.
Do You Need a Business Ecosystem?
The hype suggests that you do, but business ecosystems are not always the right model for organizing the creation of a product or service. Learn what they are, what sets them apart, and their benefits and drawbacks.
Setting the Rules of the Road
Good governance is essential to the success of both ecosystem orchestrators and their partners. It is essential to put the right rules in place to orchestrate a platform that creates value for all participants - and helps manage risk.
Sustainable Business Model Innovation
Learn more about how companies can reconcile sustainability and sustainable competitive advantage.
The Strategic Race to Sustainability
To get beyond the starting line, CEOs need to approach the challenges of sustainability from a strategic and value-creation perspective in terms of both the questions they ask and the answers they seek.
Nudging Consumers Toward Sustainability
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
The Quest for Sustainable Business Model Innovation
How can companies reconcile the two S-words of business: sustainability and sustainable competitive advantage?