How CEOs Can Evaluate New Generative AI Models
As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.
François Candelon, Philip Evans, Leonid Zhukov, Lisa Krayer, Saran RajendranWhat SVB Means for the Inflation Fight and Recession Risk
The collapse of SVB raises a quandary for the Fed, which must continue to fight inflation while making sure that rising rates don’t further undermine financial stability.
Philipp Carlsson-Szlezak, Paul SwartzThe Crisis of Democratic Capitalism with Martin Wolf
"We can never assume that our comfortable, safe lives in a democratic capitalist society are going to go on forever if we don’t do anything for it. The system is wonderful, but it’s also fragile."
Martin ReevesChatting About Strategy
The uses and limits of large language models.
Christian Stadler, Martin ReevesRecent Insights
View AllMaking Corporate Change Work: Lessons from Superprojects
We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.
Martin Reeves, Arthur Boulenger, Adam JobSustainability, Technology, and Finance with Georg Kell and Andreas Rasche
“It's time to bridge different domains and show how technology and finance are driving forces for sustainability. With this book, we wanted to tear down barriers and maximize the synergies between these three distinct fields.”
Martin ReevesYour Strategy Needs a Story
Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading.
Martin Reeves, Roeland van Straten, Tim Nolan, Madeleine MichaelEcosystem Strategies: A Systematic Literature Review
Identifying the guidance from (and gaps in) academic research on business ecosystem strategies for practitioners.
Ulrich Pidun, Maximilian KromeBreaking the Vicious Cycle of Corporate Entanglement
In the increasingly politicized environment, leaders face the choice of leaning into politics or having the courage of restraint by limiting engagement. We argue they should choose restraint, for the sake of business and society.
David Zuluaga Martínez, Madeleine Michael, Martin ReevesGenerative AI
Look beyond today’s hype—to a future (perhaps quite near) in which Generative AI systems play a critical role in business and society.


How to Unlock Hidden Value from Generative AI
Prompt engineering is only the beginning—it’s time to start experimenting.
ChatGPT Will Change Many Things—But It Won’t Change Everything
When adopting Generative AI, don’t forget the fundamentals.
What ChatGPT Really Means for the Future of Business
The viral chatbot’s underlying technology will democratize AI and disrupt industries.
Business Ecosystems
What are business ecosystems, and how can organizations think about their own ecosystem design, governance, and strategy?


What Is Your Business Ecosystem Strategy?
Drawing on the insights gleaned from three years of ecosystem research, we offer a step-by-step framework for developing an incumbent company’s ecosystem strategy.
Do You Need a Business Ecosystem?
The hype suggests that you do, but business ecosystems are not always the right model for organizing the creation of a product or service. Learn what they are, what sets them apart, and their benefits and drawbacks.
Setting the Rules of the Road
Good governance is essential to the success of both ecosystem orchestrators and their partners. It is essential to put the right rules in place to orchestrate a platform that creates value for all participants - and helps manage risk.
Sustainable Business Model Innovation
Learn more about how companies can reconcile sustainability and sustainable competitive advantage.


The Strategic Race to Sustainability
To get beyond the starting line, CEOs need to approach the challenges of sustainability from a strategic and value-creation perspective in terms of both the questions they ask and the answers they seek.
Nudging Consumers Toward Sustainability
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
The Quest for Sustainable Business Model Innovation
How can companies reconcile the two S-words of business: sustainability and sustainable competitive advantage?