Martin Reeves
Annelies O'Dea
Philipp Carlsson-SzlezakMartin Reeves
Chairman, BCG Henderson Institute
Expertise
Education
- MBA, Cranfield University School of Management
- MA, natural sciences, University of Cambridge
- Certification in Japanese, Osaka University of Foreign Studies
- Postgraduate research in biophysics, University of Tokyo
BHI Affiliation
Location
Contact
Martin Reeves
Chairman, BCG Henderson Institute
Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.
Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.
A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.
Competing on Imagination
Companies must increasingly compete on imagination, but we don’t have a clear idea of how imagination works or how to systematically improve it. How could we cultivate imaginative capacity, rather than leaving it to chance, intuition, or processes?
Featured articles by Martin
Making Corporate Change Work: Lessons from Superprojects
We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.
Has Your Organization Acted on What It’s Learned in the Pandemic?
As the pandemic marks a third anniversary, business leaders around the world are eager to move on. But few companies have systematically institutionalized what they’ve learned from their Covid-19 experience to build resilience.
Breaking the Vicious Cycle of Corporate Entanglement
In the increasingly politicized environment, leaders face the choice of leaning into politics or having the courage of restraint by limiting engagement. We argue they should choose restraint, for the sake of business and society.
Books, authored by Martin
The Imagination Machine
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
Your Strategy Needs a Strategy
The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.
Thinkers & Ideas podcast co-hosted by Martin
Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.
Beyond Disruption with Renée Mauborgne
"Non-disruptive creation is when you create a new market where there once wasn't any. So there's no displacement of industries, companies, or jobs. In a sense, it's the flip side of disruption."
The Crisis of Democratic Capitalism with Martin Wolf
"We can never assume that our comfortable, safe lives in a democratic capitalist society are going to go on forever if we don’t do anything for it. The system is wonderful, but it’s also fragile."
How to Stay Smart in a Smart World with Gerd Gigerenzer
"To stay smart in a smart world is not just a question of whether deep neural networks can be made smarter, but also how we can be made smarter. Smart technology needs smart citizens."