Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.
Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.
A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.
Companies must increasingly compete on imagination, but we don’t have a clear idea of how imagination works or how to systematically improve it. How could we cultivate imaginative capacity, rather than leaving it to chance, intuition, or processes?
We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.
As the pandemic marks a third anniversary, business leaders around the world are eager to move on. But few companies have systematically institutionalized what they’ve learned from their Covid-19 experience to build resilience.
In the increasingly politicized environment, leaders face the choice of leaning into politics or having the courage of restraint by limiting engagement. We argue they should choose restraint, for the sake of business and society.
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.
Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.
Pfizer CEO Albert Bourla shares the story of the creation of the mRNA COVID-19 vaccine on our Thinkers and Ideas podcast.
"Non-disruptive creation is when you create a new market where there once wasn't any. So there's no displacement of industries, companies, or jobs. In a sense, it's the flip side of disruption."
"We can never assume that our comfortable, safe lives in a democratic capitalist society are going to go on forever if we don’t do anything for it. The system is wonderful, but it’s also fragile."
"To stay smart in a smart world is not just a question of whether deep neural networks can be made smarter, but also how we can be made smarter. Smart technology needs smart citizens."
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. Here's how to create and communicate such strategies.
When generative AI’s capacity for strategy creation is put to the test, it reveals where its strengths lie — and where humans still have the edge.
Reflections on the power of emotions in business.
In conversation with the world's leading sustainability economics thinkers about conceptualizing paths to a sustainable future.
“As humans, we have a tendency to think fast – we really like to take our first thought and run with it. This causes us to act very spontaneously. In management, that’s a huge problem […]. You need to slow down first and think about what it is you're doing. […] And then you can move fast – and that is also key to success [because] the longer a project is, the more risk it is exposed to, including black swan risks.”
Six ways to realize intergenerational leadership — takeaways from the 2023 St. Gallen Symposium.
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