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Marcos Aguiar

Alum Fellow (2019-2022), Systemic Trust



  • PhD, industrial engineering, Loughborough University
  • MSc, control and automation, Federal University of Santa Catarina
  • BSc, electrical engineering, Federal University of Santa Catarina

BHI Affiliation
São Paulo

Marcos Aguiar

Alum Fellow (2019-2022), Systemic Trust

Marcos Aguiar is a Managing Director and Senior Partner based in BCG’s São Paulo office. Marcos was named a BHI Fellow in 2019, and has focused his research on systemic trust.

His research explores the tools and tactics of how to build trust in organizations and applying it to a variety of research areas including business ecosystems, cities, metaverse, employees engagement, AI and technology. During his fellowship, he also led the development of BCG’s Trust Index, and helps executive teams and boards in developing organizations built on trust.

Marcos is a frequent speaker on these topics and has spoken at places such as TED in addition to C-suite events of Fortune 500 clients. His work has also been published in leading business publications including Fortune and the World Economic Forum.

Recent Work

View All | May 18, 2023

How to Embed Trust in Your Business Ecosystem

It’s easy to recognize the need for trust, it’s more difficult for leaders to understand how to embed it in their ecosystems. To help leaders overcome potential roadblocks and reinforce end-to-end trust among their users, we've developed an organizing framework for building a robust digital trust network (DTN).

BCG.COM | May 20, 2022

What AI Reveals About Trust in the World’s Largest Companies

BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.

BCG.COM | December 14, 2021

Beyond Blockchain: The Promise of Digital Trust Networks

In the digital era, the demand for trust is skyrocketing. So how does a company design a digital architecture to build trust among its stakeholders?

BCG.COM | December 10, 2021

Vibrant Cities Are Built on Trust

Cities that forge trust with their residents are on the right track to a sustainable future. What does it take?

BCG.COM | June 28, 2021

Discovering the Tools and Tactics of Trust in Business Ecosystems

Trust can make or break ecosystem success, but it doesn’t always arise organically. Which instruments do successful ecosystems use to build and maintain trust among participants?

Fortune | May 4, 2021

Designing for Trust: Business Lessons from an Underdog Ride-Share Startup

Seven out of the world’s 10 most valuable companies are ecosystems, and this new governance model is disrupting more and more industries. We have discovered that trust is an essential building block for their sustainable success.