Marcos Aguiar is a Managing Director and Senior Partner based in BCG’s São Paulo office. Marcos was named a BHI Fellow in 2019, and has focused his research on systemic trust.
His research explores the tools and tactics of how to build trust in organizations and applying it to a variety of research areas including business ecosystems, cities, metaverse, employees engagement, AI and technology. During his fellowship, he also led the development of BCG’s Trust Index, and helps executive teams and boards in developing organizations built on trust.
Marcos is a frequent speaker on these topics and has spoken at places such as TED in addition to C-suite events of Fortune 500 clients. His work has also been published in leading business publications including Fortune and the World Economic Forum.
Why do we trust some companies and not others?