BCG Henderson Institute

Framers with Kenneth Cukier and Francis de Véricourt

How can we better use the uniquely human capability of framing to generate new options and structure decision-making effectively? An important book for anyone involved in problem-solving with valuable lessons on how to improve one's ability to frame and reframe.

Kenneth Cukier is a New York Times bestselling author on technology and business, a journalist at The Economist, and an Associate Fellow at the University of Oxford’s Saïd Business School.

Francis de Véricourt is a Professor of Management Science and the Director of the Center for Decisions, Models and Data at the European School of Management and Technology in Berlin.

Together with Viktor Mayer-Schönberger, they recently published a new book, Framers: Human Advantage in an Age of Technology and Turmoil.

In Framers, the authors outline how to use the unique human capability of framing to generate new options and structure decision-making effectively.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Cukier and de Véricourt discuss framing‘s unexploited potential, how it can enhance decision making in uncertain times, and how we can better educate ourselves to become better framers.

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