Mike Evans made his name as the founder of GrubHub, which he co-founded back in 2004, guiding it to a successful IPO in 2014. Since then, he has bicycled across the United States, founded Fixer.com, a handyperson service and B-Corp focused on social impact, and written a memoir titled HANGRY: A Startup Journey focused on how to start and grow a business.

In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Mike discusses a central theme in his new book, the art of starting something from nothing. The conversation touches on the importance of iterative experimentation, treating financial performance as an oblique goal, and knowing when to let go and abandon ideas when they are no longer working. They also discuss the necessity and challenges of cultivating entrepreneurialism within large established companies.