In How to Be Bold: The Surprising Science of Everyday Courage, Ranjay Gulati argues that being bold is something you can learn—not a trait you have to be born with.
Gulati, a professor at Harvard Business School, is a leading organizational sociologist and management scholar. In his new book, he explores the science and psychology of courage—showing that bravery is not the absence of fear, but the mastery of it.
In his conversation with Adam Job, senior director at the BCG Henderson Institute, he discusses the difference between uncertainty and risk, strategies for building courage at the individual and corporate level, and why we shouldn’t be worried about boldness leading to excessive risk-taking.
Key topics discussed:
[00:58] The definition of courage
[05:11] Boldness and excessive risk-taking
[06:34] Strategies for building courage as an individual
[14:51] The power of sense-making
[18:16] Risk management systems
[21:13] How to build a culture of courage
[31:40] One thing executives should do differently
Additional inspirations from Ranjay Gulati:
- Deep Purpose: The Heart and Soul of High-Performance Companies (Harper Business, 2022)

