Jeremy Utley is a Director of Executive Education at Stanford’s d.school and an adjunct professor at Stanford’s School of Engineering. He is the host of the d.school’s widely known program, “Stanford’s Masters of Creativity.”

Perry Klebahn is an adjunct professor and Director of Executive Education at Stanford’s d.school. Previously he served as COO for Patagonia and CEO of Timbuk2.

In their new book, IDEAFLOW: The Only Business Metric That Matters, Jeremy and Perry explain that creativity is not reserved for a select few, but can be developed like any other skill and applied to any problem.

Together with Martin Reeves, Chairman of BCG Henderson Institute, Jeremy and Perry discuss the concept of “ideaflow”, which can be described as the rate at which one is able to generate ideas. They share various techniques for leaders to master and implement a culture of ideaflow, such as setting up metrics that communicate to their teams that they value creativity, creating evaluation and selection techniques to move ideas forward, and deploying diversity.