Olivier Sibony is a Professor at HEC Paris and an Associate Fellow of Saïd Business School in Oxford University.

Together with Daniel Kahneman and Cass R. Sunstein he recently published a new book, Noise: A Flaw in Human Judgment, which focuses on the scatter inherent in decision making.

Learn more about how noise differs from bias, how it arises, and how it can be reduced through what the authors call decision-making hygiene.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Sibony discusses how noise differs from bias, how noise happens, and gives practical suggestions for how to reduce noise across industries and use cases.