Ram Charan is a world-renowned business advisor, author, and speaker who has spent the past 40 years working with many of the top companies, CEOs, and boards.

Ram has authored over 30 books since 1998 that have sold over 4 million copies in more than a dozen languages. His recent book, Rethinking Competitive Advantage, explains the source of digital giants’ competitive advantage and describes the path for other companies to develop their own.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Ram provides an overview of how leaders — of both traditional and digital companies— can increase their chances of success in the digital age. He proposes 6 rules which redefine the precepts of competition.