Sandra Sucher is a professor of management practice at Harvard Business School and an internationally recognized trust researcher.

Her new book, The Power of Trust: How Companies Build It, Lose It, Regain It, co-authored with Shalene Gupta, is an exploration of the changing nature of trust. The book leverages interdisciplinary research, alongside key business case studies, to help elaborate on the four components of trust: competence, motives, means, and impact.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Sucher explains how companies, build, lose, and regain trust in today’s world, and suggests concrete steps for leaders to assess and enhance trust.