As artificial intelligence (AI) goes mainstream, it is becoming integrated into the operations of traditional companies. Anheuser-Busch InBev, the largest brewer and one of the largest fast-moving consumer goods companies in the world, is one such company.

In his role as vice president of global solutions, Tassilo Festetics has been overseeing the brewer’s global technology, analytics, and back-office operations for the past two years. His team is quickly building AI capabilities throughout the company.

Festetics recently sat down with Philipp Gerbert, a BCG senior partner and a fellow at the BCG Henderson Institute.