Raphael Amit, Professor of Management at the Wharton School, and Christoph Zott, Professor of Entrepreneurship at IESE Business School, have co-published extensively on all aspects of business model innovation strategy. Their new book, Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders, is a guide on business model design for leaders.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute the authors argue that business model innovation does not replace traditional strategy, but instead complements it by providing new opportunities to disrupt the market or reinvigorate an established firm, by creating an advantaged system of activities.