BCG’s Sustainable Business Model Innovation points to new modes of differentiation by embedding societal value into products, processes, and services and reshaping business ecosystems.

Companies that combine smart investment with targeted innovation in their value chains can achieve competitive advantage.

"Our mission is simple yet profound: to build businesses we’d be proud to own forever. It’s not just about the bottom line; it’s about tackling the hard problems that matter, investing in people who make a difference, and creating enduring value that spans generations."

"True circularity isn’t about downcycling materials into single-use products—it’s about creating systems where waste becomes the building block.… This approach not only ensures superior performance and sustainability for consumers but also transforms the entire value chain."

Boards are grappling with a number of complex and interconnected issues, including the climate and sustainability imperatives, GenAI, and geopolitical disruption. Here’s how they are adapting.

"This is a revolution in economics ... we're saying, let's do things completely differently, let's take behavioral models that are built by observing how people behave."