Luc de Brabandere specializes in creativity, scenario building, and strategic vision techniques applied to business. Luc served as a BCG Fellow from 2008 through 2017, and was a partner at the firm from 2001 and 2008.
Luc’s research topic as a Fellow was what he calls “thinking in new boxes.” His theory is that people naturally use mental models, frameworks, and theories—or “boxes”—to organize their thinking. Thinking “outside the box” is not as liberating as it sounds. His book Thinking in New Boxes: A New Paradigm for Business Creativity, co-authored with Alan Iny, is a roadmap for sustainable creativity.
He is also the author and co-author of many other books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception.