Strategy » Imagination & Innovation
We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth.
Reflections on the power of emotions in business.
"Non-disruptive creation is when you create a new market where there once wasn't any. So there's no displacement of industries, companies, or jobs. In a sense, it's the flip side of disruption."
"Brainstorming produces, at best, a sort of okay idea. We either rely on that or we rely on some brilliant human being that might just have the right revelation. [But] to stay ahead of the curve, you have to have your employees know how to come up with useful novel solutions systematically to the problems that they are presented with."
"The difference between a hobby and a business is making $0 or making $1. And the difference between a business and a great business is getting a second dollar from a customer who paid you a first dollar already."
"Ideaflow is a way to measure how well you're generating a volume of options to any given problem. Every solution starts as an idea."
Building on his knowledge and experience as a corporate philosopher, Brabandere suggests that firms should focus on creatively reinventing themselves with new tools, rather than using current digital tools to optimize existing processes or systems.
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