Marcos Aguiar is a Managing Director and Senior Partner based in BCG’s São Paulo office. Marcos was named a BHI Fellow in 2019, and has focused his research on systemic trust.
His research explores the tools and tactics of how to build trust in organizations and applying it to a variety of research areas including business ecosystems, cities, metaverse, employees engagement, AI and technology. During his fellowship, he also led the development of BCG’s Trust Index, and helps executive teams and boards in developing organizations built on trust.
Marcos is a frequent speaker on these topics and has spoken at places such as TED in addition to C-suite events of Fortune 500 clients. His work has also been published in leading business publications including Fortune and the World Economic Forum.
Why do we trust some companies and not others?
Sharing data with competitors might sound scary to executives, but only collaboration can solve some of industry’s biggest problems.
Trust greases the wheels of online ecosystems. And safeguards foster that trust. But how do you know if you have enough—or too many?
It’s easy to recognize the need for trust, it’s more difficult for leaders to understand how to embed it in their ecosystems. To help leaders overcome potential roadblocks and reinforce end-to-end trust among their users, we've developed an organizing framework for building a robust digital trust network (DTN).
BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.
In the digital era, the demand for trust is skyrocketing. So how does a company design a digital architecture to build trust among its stakeholders?
Cities that forge trust with their residents are on the right track to a sustainable future. What does it take?
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