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Philip Evans

Alum Fellow (2008-2011), Digital Strategy



  • Master of Business Administration (M.B.A.), Harvard Business School
  • Harkness Fellow, Harvard Graduate School of Arts and Sciences
  • Master’s Degree, Economics, Pembroke College Cambridge


Philip Evans

Alum Fellow (2008-2011), Digital Strategy

Philip Evans is a BCG and BHI Senior Advisor and Mentor based in Miami. Philip was the founder of BCG’s media and internet sectors and was named to the first class of BCG Fellows in 2008, to explore technology, strategy, and digital disruption – which are topics he continues to research today.

Philip is an author of the best-selling book Blown to Bits published by Harvard Business Review Press and a frequent speaker on technology and strategy at industry, corporate, and academic conferences. He has given keynote addresses at conferences convened by Bill Gates, Michael Milken, and the World Economic Forum in addition to C-suite events of Fortune 500 clients.

Named as one of the 15 “Lords of Strategy” in Walter Kiechel’s book, The Lords of Strategy, Philip’s work has been published in leading publications including Harvard Business Review and TED, among others. Philip is a member of the British-North American Committee and on the Advisory Board of the Oxford Internet Institute.

Outside work, Philip enjoys opera and the study of history.

Recent Work

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BCG Henderson Institute | March 14, 2023

How CEOs Can Evaluate New Generative AI Models

As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.

LinkedIn | June 2, 2022

Conquering the Metaverse: 4 Ways that B2C Companies Can Find Real Customers in Virtual Worlds

The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.

LinkedIn | May 5, 2022

The Web3 Metaverse Bubble Could Be Fatal If Companies Fail To Achieve Mass Adoption

The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?

LinkedIn | April 21, 2022

Cities Talk; Metaverses Listen?

The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.

LinkedIn | April 7, 2022

Extrapolating Towards the Metaverse

The fourth article of our Verses On Metaverses series focuses on spatial computing, its constraints, and potential paths to evolve.

LinkedIn | March 24, 2022

The Metaverse A-Ha Moments

The third article of our Verses On Metaverses series explores three triggers that shape the vision of what metaverses will turn out to be tomorrow.