Martin Reeves
Mihnea Moldoveanu
Adam Job
Ulrich Pidun
Insight Leader, Strategy Lab
Expertise
Education
- PhD, summa cum laude, theoretical chemistry, Philipps University of Marburg
- MBA, with highest distinction, INSEAD
- MSc, chemistry and mathematics, Philipps University of Marburg and Imperial College London
BHI Affiliation
Location
Contact
Ulrich Pidun
Insight Leader, Strategy Lab
Ulrich Pidun is based in BCG’s Frankfurt office and is the Insight Leader for the Strategy Lab. He is also a core member of the Corporate Finance & Strategy practice and an expert in corporate strategy.
Previously, as an Alum Fellow (2019-2022), he focused on Business Ecosystems. His research explores business ecosystems by looking at ecosystem design, governance, and strategies. And his work answers commonly asked questions such as: Do You Need a Business Ecosystem?, How Do You “Design” a Business Ecosystem?, Why Do Most Business Ecosystems Fail?, How Do You Manage a Business Ecosystem?.
Ulrich is also a professor for corporate strategy at Technical University of Berlin, Germany, book author, and a frequent speaker on business ecosystems, speaking at places such as Strategic Management Society, Academy of Management and Innov8rs Connect, in addition to C-suite events of Fortune 500 clients. His work has been published in leading publications, including MIT Sloan Management Review, Long Range Planning, Strategic Organization, and Academy of Management Perspectives.
Outside of work, Ulrich enjoys playing the clarinet, riding his mountain bike, and playing chess.
Books co-authored by Ulrich Pidun
Inspiring the Next Game series
Strategy is by definition a changing art: strategy is about generating competitive advantage, but what it takes to create advantage is always evolving. This series takes a broad view of strategy, reflecting the multifaceted imperatives that leaders face.
Corporate Strategy Theory and Practice
The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies.