Ulrich Pidun is a Partner and Director, Corporate Strategy based in BCG’s Frankfurt office. Ulrich was named a BHI Fellow in 2018, and has focused his research on Business Ecosystems.
His research explores business ecosystems by looking at ecosystem design, governance, and strategies. And his work answers commonly asked questions such as: Do You Need a Business Ecosystem?, How Do You “Design” a Business Ecosystem?, Why Do Most Business Ecosystems Fail?, How Do You Manage a Business Ecosystem?.
Ulrich is also a Professor of Corporate Strategy at Technical University of Berlin, Germany, book author, and a frequent speaker on business ecosystems, speaking at places such as Strategic Management Society, Academy of Management and Innov8rs Connect, in addition to C-suite events of Fortune 500 clients. His work has been published in leading publications including MIT Sloan Management Review, Long Range Planning, Strategic Organization, and Academy of Management Perspectives.
Outside of work, Ulrich enjoys riding his mountain bike and playing the clarinet.
Strategy is by definition a changing art: strategy is about generating competitive advantage, but what it takes to create advantage is always evolving. This series takes a broad view of strategy, reflecting the multifaceted imperatives that leaders face.
The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies.