BCG Henderson Institute

How to Build a Data Platform with Lane Arthur

“Many startup companies have good ideas. They don’t have direct lines into customers. By participating in our platform, they have the ability to do that.”

When building an ecosystem that relies on shared data, attracting partners is critical.

In this episode of the Inspiring the Next Game podcast, we hear from Lane Arthur, Vice President of Data, Applications, and Analytics at John Deere on their journey to build a precision agriculture platform that attracts both farmers and service providers.

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