“By getting [telematics] data in house, the ways that we're able to use that data have increased exponentially beyond what we even originally thought... it'll help us shift from, not just being responsive to our customers, but being proactive with our customers.”

“Building a reputation of trust and neutrality is really hard. The best way to do it is just to make it clear what business you will be in and what business you will not be in when you start competing with your customers.”

In this episode of the Inspiring the Next Game podcast, we hear from Erin Simon, Head of Plastic Waste and Business at WWF, on their efforts to promote data sharing in the plastic packaging industry to jumpstart our journey to a more circular supply chain.

“I really believe in open innovation, where you use the capabilities of crowdsourcing to get access to know-how, capabilities, and also domain expertise that you don’t have in-house.”

“Many startup companies have good ideas. They don’t have direct lines into customers. By participating in our platform, they have the ability to do that.”

“Data is a clear asset: an asset for business, but it could also become an asset for society if we find out the right incentive structure and also the right governance structure.”

“You have federated learning…to get insights without moving the data. You’re safer. You have less liability. You have greater auditability… it’s got a lot going for it.”