George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He is one of the leading academics and voices on corporate purpose, sustainability, and the integration of ESG concerns into business strategy and investing. George is the co-founder of KKS Advisors, a leading sustainability strategy consulting firm, an academic partner at State Street Associates, a board member of Liberty Mutual, and has served on the inaugural Standards Council of the Sustainability Accounting Standards Board.

In his new book, Purpose and Profit: How Business Can Lift up The World, George describes how incorporating environmental, social, and governance (ESG) issues into business have come from being seen as a trade-off to a compliment, with some companies now viewing it as a key driver of economic value.

In discussion with Martin Reeves, Chairman of BCG Henderson Institute, George describes key trends that have contributed to this shift in perception and behavior, outlining how companies, investors, and employees can use these societal trends to drive impactful change in their businesses, their investments, and their lives.