BCG Henderson Institute

Our Tech & Biz Lab helps leaders navigate the rapidly changing technology landscape—sharing insights on how they can best adopt new technologies to reap their full potential and leave a lasting impact on organizations, individuals, and society.

We are not your traditional consultants: we are a diverse group of data scientists, engineers, and tech enthusiasts working with leading academics, external collaborators, and partners. 

Our Tech & Biz Lab explores the technology horizon and shares actionable insights with leaders. 

Some of our current research themes include topics such as AI competitiveness, deep tech, and AI & society.

Research Themes

1/5

AI Adoption

New advances in AI are shifting us beyond its initial abilities to automate and augment existing processes. How will this latest wave reshape jobs, organizations, and entire industries?

BCG.com | December 9, 2024

How CEOs Can Navigate the New Geopolitics of GenAI

While the US and China have established early dominance in supplying this crucial technology, other competitors are emerging. Here’s what leaders need to know.

2/5

Geopolitics of AI

GenAI is set to transform the geopolitical landscape, more so than any other recent technology. How can business leaders prepare for these seismic shifts and build resilient and agile digital operations?

BCG.com | September 21, 2023

How People Can Create—and Destroy—Value with Generative AI

A first-of-its-kind scientific experiment finds that people mistrust generative AI in areas where it can contribute massive value and trust it too much where the technology isn’t competent.

3/5

AI Competitiveness

How can companies and governments unlock the full benefits of AI to build competitive advantage?

Fortune | June 3, 2022

You Can Now Put A.I. Tools In The Hands of All Your Employees. But Should You?

If they’re used indiscriminately, no-code/low-code platforms for A.I. are likely to end up doing more harm than good.

4/5

Deep Tech

Explore emerging transformational technologies beyond AI and their potential impact on businesses.

BCG.COM | May 19, 2022

What CEOs Need to Know About Deep Tech

Advanced technologies will bring big changes. Which companies will be ready to capitalize?

5/5

AI & Society

AI can be a critical lever to both solve and heighten societal challenges. How can we ensure that it creates a positive impact?

MIT Sloan Management Review | October 7, 2021

AI-at-Scale Hinges on Gaining a ‘Social License’

Only when companies are able to earn a social license for AI, winning the trust of employees, customers, and society at large, will they have what is required for the sustained use of AI at scale.

Leading-edge thinking

Our monthly column in Fortune shares new ideas to inspire leaders at the intersection of technology, business, and society.

Fortune | February 7, 2025

Humans, Machines, and the Rise of AI Coworkers: How to Build the New Hybrid Organization

AI agents are set to go beyond simply augmenting humans, becoming true co-workers alongside us.

Fortune | January 10, 2025

Goldilocks and the AI Revolution: Why mid-sized companies may be ‘just right’ for GenAI adoption

The agility of mid-sized companies can enable them to more quickly take advantage of revolutionary technologies like generative AI.

Fortune | December 6, 2024

How to Make the Most of AI for Your Organizational Learning

Given the speed at which AI technologies are evolving, momentum from continuously adopting and adapting to new technologies is critical to gaining a competitive edge.

Fortune | November 1, 2024

How Your Business Can Make the Most of Abundant Computing Power in the Age of AI

In what novel ways might leaders create, deliver, and capture value with a massive increase in computing power?

Fortune | October 4, 2024

GenAI as an ‘Exoskeleton’: How it Expands Your Workforce’s Capabilities

Just as an exoskeleton enhances human movement beyond natural limits, GenAI empowers workers to tackle tasks that would otherwise be out of their reach.

Fortune | August 30, 2024

Power Doesn’t Always Mean Profit: What Builders of Digital Ecosystems Can Learn From The Metaverse

The metaverse itself is far from dead. In fact, the spatial computing race has only just begun.

Fortune | July 5, 2024

Is AI About Automation, or Augmentation? Understanding the Difference Can Guide Your AI Investments

Business leaders would do well to reacquaint themselves with the fact that the economic value of technology is greatest when it enables full workflow automation.

Fortune | June 7, 2024

How AI Can Enable Cross-Border Data Sharing in a Fragmenting World

When it comes to data sharing in the AI era, policymakers need to ensure that the rules of the game reflect the realities of the tech.

Fortune | May 29, 2024

The Future is a State of Mind: What it Takes to Build a Future-Ready Company

In so many ways, the future is an attitude, a state of mind. The world’s most successful CEOs have shown that if you are decisive and unsentimental, experimental, and ambitious you can navigate through choppy waters toward your vision of the future.

Fortune | May 3, 2024

Potential Unleashed: How Companies Can Leverage New Technologies for Safe Data Sharing

Why don’t more firms share data with others to tackle big, industry-wide problems that they simply cannot solve alone?

Fortune | April 5, 2024

The Next Evolution of AI is Already Here—And Hiding in Plain Sight

When it comes to what’s next in AI, the future is already here—it is the strategic and flexible integration of a wide range of AI technologies through a One-AI approach.

Fortune | March 8, 2024

Your AI Products’ Values and Behaviors Could Make or Break Your Business. Here’s What You Need to do to Get Them Right

Increasingly, a selling point for AI-powered products is how well they embody specific values such as safety, dignity, fairness, and helpfulness.

Fortune | February 2, 2024

How Your Company Could Be Tomorrow’s Surprise GenAI Leader

Big Tech won't always have the edge in the generative AI race.

Fortune | January 5, 2024

From Revolution to Real-World Value: How Companies Can Benefit From Web3 in 2024

Web3 is now being embraced by savvy incumbents, and even being integrated into the fabric of existing institutions it was once meant to challenge and overthrow.

Fortune | December 1, 2023

ChatGPT’s First Year Is Just the Start of a Permanent AI Revolution. Here’s What Your Company Should do to Prepare

Advancements in AI promise to be self-reinforcing, scrambling how we live and work, and redefining what we consider possible.

Fortune | November 10, 2023

How AI-Enabled KPIs Can Help Leaders Align Their Companies—And Get Better Results

AI can identify metrics across organizations that require shared accountability—helping leaders break down silos between teams.

Fortune | October 6, 2023

Why Collaboration With Generative AI is so Tricky—And How to Make it Work

How should companies organize themselves to extract the most value from the partnership of humans and AI?

Fortune | September 1, 2023

How Employees Feel About Their Jobs Can Make or Break a Company’s A.I. Transformation. Here’s How Leaders Should Handle It

There is no doubt that A.I., especially with the advent of generative A.I., is a technological revolution. As organizations look to reap the full benefits of this technological revolution, however, they must now turn their attention to the human impact of this revolution.

Fortune | August 4, 2023

How A.I. Can Transform Your Company’s Performance—And Measure It Better

Using A.I. can help companies transform their performance and sustain that transformation, not just keep track of legacy metrics.

29 Minutes | December 7, 2023

The Worlds I See with Dr. Fei-Fei Li

"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."

28 Minutes | September 5, 2023

The Coming Wave with Mustafa Suleyman

"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."

28 Minutes | October 19, 2021

The Exponential Age with Azeem Azhar

The creator of the Exponential View newsletter and community published a new book on how technology impacts economies and companies, and how this force can be best harnessed.

MIT Sloan Management Review | November 12, 2024

Learning to Manage Uncertainty, With AI

Companies are using AI to enhance their organizational learning, improving not only financial results, but also the ability to manage strategy-related uncertainties.

Exponential View | October 18, 2024

Generative AI’s Impact on Computing Power: Lessons from a Bullish Model of Global Demand

The challenge for most businesses is not preparing for a world of computing power scarcity, but rather the opposite—getting ready to seize orders-of-magnitude more affordable compute to secure novel forms of competitive advantage.

BCG.com | September 5, 2024

GenAI Doesn’t Just Increase Productivity. It Expands Capabilities.

A new experiment shows that GenAI isn’t just a tool for increasing productivity—it can expand the range of tasks workers can perform.

Harvard Business Review | August 21, 2024

Can AI Deliver Fully Automated Factories?

As technology advances, the shift toward fully automated, lights-out factories will hinge on economic factors, with agile manufacturers poised to lead the way.

BCG.com | April 29, 2024

The Benefits of Data Sharing Now Outweigh the Risks

Sharing data with competitors might sound scary to executives, but only collaboration can solve some of industry’s biggest problems.

Harvard Business Review | February 13, 2024

Bring Human Values to AI

Speed and efficiency used to be the priority. Now issues such as safety and privacy matter too.

MIT Sloan Management Review | February 13, 2024

The Future of Strategic Measurement: Enhancing KPIs With AI

Findings from the MIT SMR - BCG Artificial Intelligence and Business Strategy Global Executive Study and Research Project

Leonid Zhukov
Leadership

Leonid Zhukov

Partner and Associate Director, Data Science