The core tasks of strategy work—collecting and analyzing data, generating and evaluating options, and synthesizing these insights in presentations and memos—are all information-intensive, making them a natural target for AI automation.

Yet the true impact of AI for the corporate strategy function will reside beyond task automation. As AI is adopted across the firm, new possibilities for strategy development will emerge, shaping how insights are gathered, where strategy is set, and how resources are allocated.

Harnessing AI to alter the system of strategy development itself will be the true differentiator.

The State of AI in the Corporate Strategy Function

BCG Henderson Institute analysis shows that more than 80% of the tasks strategists commonly engage in face either high or medium exposure to AI automation and augmentation.

Many strategists are already using off-the-shelf tools, like ChatGPT, to generate competitor reports, brainstorm strategic initiatives, or outline compelling stories supporting the next five-year plan. Beyond this, powerful bespoke solutions are being developed to tackle specific strategy tasks:

• Some emerging competitive intelligence platforms can continuously scan more than 200,000 sources, notifying strategists of announcements from peers and policymakers.
• AI agents can develop financial models that outperform those of many first-year analysts.
• Emerging decision-intelligence tools can generate scenarios, simulating how different choices play out against real-world constraints.

The vendor landscape for strategy work is growing at a high pace: the first half of 2025 saw more strategy-related AI tools launched than the last two years combined.

This potential is not yet being systematically harnessed by most strategy functions. A recent BCG survey found that AI tools and agents have delivered consistent, positive impact for strategy leaders only in market intelligence and research. By contrast, more judgment-intensive, high-stakes activities related to M&A, partnerships, or portfolio management have not seen material improvements. Yet, our survey also found that strategy executives anticipate meaningful benefits in productivity, quality, and speed or outright automation across all their activities within the coming two years.