Dr. Mohan Subramaniam is a Professor of Strategy and Digital Transformation at the IMD Business School. His research is focused on the digital transformation of incumbent industrial firms, specifically, new sources of competitive advantage in the digital age.
In his latest book, The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems, Mohan discusses how companies must adapt their competitive strategies to capture the value from data, suggesting that the context of competitive strategy has shifted from industries to digital ecosystems.
In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Mohan explains the concept of digital myopia, referring to the inability of modern-day firms to envision the full scope of value that digital technologies can offer. Together, they evaluate the success factors of famous tech giants and how legacy companies can effectively compete with them.