In the new episode of the Building Competitive Advantage in a Sustainable World podcast, David Young — BCG Henderson Institute Fellow researching Sustainable Business Model Innovation — interviews Mark Wiseman — Former Global Head of Active Equities and Chair Global Investment Committee, BlackRock; Former President & CEO, Canada Pension Plan Investment Board (CPPIB)

Mark shares his perspectives on the evolution and the role of purpose and sustainability in the ability of companies to create value for the long-term, and how that translates in investors’ capital allocation decisions. To win in the years ahead, executives and companies — across sectors and industries — need to build on the skills they have applied for years to traditional business decisions and financial metrics, and expand these to sustainability decisions and ESG metrics. They need to define clear objectives and strategies for sustainability as a driver of business performance and advantage, measure progress and hold people accountable against these objectives, and communicate these strategies and outcomes in clear way to investors.