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Are You Ready to Become an Ecosystem Player?

Shift your mindset and operating model. It’s better to grow the pie together as an ecosystem than to fight alone for a larger piece.

Shift The Mindset

Shift The Operating Model

Sources & Notes


2 M. Reeves, H. Lotan, J. Legrand, and M.G. Jacobides, How Business Ecosystems Rise (and Often Fall) MIT Sloan Management Review 60(4), 2019
3 M. Reeves and J. Fuller, The Imagination Machine, Harvard Business Review Press, 2021
4 K.G. Palepu, T. Khanna, and I. Vargas, Haier: Taking a Chinese Company Global, Case 9–706–401 (Boston: Harvard Business School, 2006)
5 R. Lal, M.E. Porter, and A. Houghtalin, Precision Agriculture at Deere & Company, Harvard Business School 2017, 9–717–478
6 R. Adner, The Wide Lens, Penguin Group, 2012
7 M. Aguiar, U. Pidun, S. Lacanna, N. Knust, and F. Candelon, Building Trust in Business Ecosystems, Boston Consulting Group, Feb. 2021,
8 For an account of Microsoft’s transformation, readers are referred to, for example, V. Wadhwa, I. Amla, and A. Salkever, How Microsoft made the stunning transformation from Evil Empire to Cool Kid, Fortune, December 21, 2021 (; or R. Adner, Winning the Right Game, MIT Press, 2021
9 Y. Morieux and P. Tollman, Six Simple Rules, Harvard Business Review Press, 2014
10 P. Forth, T. Reichert, R. de Laubier, and S. Chakraborty, Flipping the Odds of Digital Transformation Success, Boston Consulting Group, October 2020,
11 P.C. Evans, G. Parker, M. Van Alstyne, and D. Finkhousen, Preparing the Next Generation of Platform Leaders, Platform Strategy Institute, Jan. 2021,
12 G. Parker, G. Petropoulos, and M. Van Alstyne, Platform Mergers and Antitrust, SSRN, 2021
15 R. Chaman and J. Yang, The Amazon Management System, Ideapress Publishing, 2019
16 U. Pidun, M. Reeves and E. Wesselink, How Healthy Is Your Business Ecosystem? MIT Sloan Management Review 62(3), 2021
17 R. Kapoor, Collaborating with Complementors: What Do Firms Do? in Collaboration and Competition in Business Ecosystems, published online: 11 Sep 2014
18 IBS Center for Management Research, Maersk Sails on Digital Ecosystem, 2019, 319–0283–1
19 K. Miller, APIs Are Social Norms For Computers — And They’re Ripe For Disruption, Forbes, June 22, 2020 (—and-theyre-ripe-for-disruption/?sh=782edb37b8ef)
20 S.G. Benzell, J. Hersh, and M. Van Alstyne, How APIs Create Growth by Inverting the Firm, SSRN, 2021
21 IMD, The Role of Ping An Technology in Enabling Ping An Group’s Digital Ecosystem, 2019, IMD-7–2145
22 A. Binns, C. O’Reilly, and M. Tushman, Corporate Explorer, John Wiley & Sons, 2022
23 SMU, DBS: Digital Transformation to Best Bank in The World, 2020, SMU-20–0015
24 U. Pidun, M. Reeves, and B. Zoletnik, What is Your Business Ecosystem Strategy? Boston Consulting Group, March 2022,