Adam Job is a Senior Director at the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing new ideas from business and beyond.
He leads research on strategy and regularly publishes in leading outlets, including Harvard Business Review, MIT Sloan Management Review, Fortune, and the World Economic Forum.
Since joining BCG a decade ago, Adam has led various projects across Europe, with a particular focus on strategy and transformation. He holds an M.Phil. in finance from the University of Cambridge and a Doctorate in economics from the University of Göttingen. Outside of work, he likes to play Tennis and the Piano and is interested in Jazz, Consumer Electronics, and Science Fiction.
"Economists lump experiences and transformations into services. But there’s a big difference between having an oil service for your car and going to an immersive experience like the Sphere. Transformations are built on top of experiences, meant to enable people to achieve their aspirations."
The true value of AI for the strategy function is not in automation but in helping companies redefine how they think of and do strategy.
Gen AI is delivering real productivity gains, but across industries, those gains are being competed away, eroding margins rather than expanding them.
Is fear in times of high uncertainty holding your organization back from revenue growth? New research busts three widespread myths about risk-taking and shows how to profit.
"Most good things in life and in business come through unexpected events. So creating space to actively look for the unexpected can really be transformative."
"Trust is not a statistical thing. It’s something in the individual mind. We are constantly evaluating situations and people to decide whether we can trust them. […] So you need to put yourself in the other person’s emotional shoes to understand where there might be some weaknesses that you could bolster to help to build trust."
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