Adam Job is a Senior Director at the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing new ideas from business and beyond.
He leads research on strategy and regularly publishes in leading outlets, including Harvard Business Review, MIT Sloan Management Review, Fortune, and the World Economic Forum.
Since joining BCG a decade ago, Adam has led various projects across Europe, with a particular focus on strategy and transformation. He holds an M.Phil. in finance from the University of Cambridge and a Doctorate in economics from the University of Göttingen. Outside of work, he likes to play Tennis and the Piano and is interested in Jazz, Consumer Electronics, and Science Fiction.
"If all we’ve done since 1800 was automation, we would have productive agriculture and cheap textiles—but not much else. We would not have antibiotics, vaccines, computers, or rockets. […] So, we need to begin to find use cases for AI that are not just about automation, if productivity growth from AI is going to be sustained."
It’s not just GenAI. Tools alone won’t unleash innovation—companies must complement new technologies with robust systems to test and scale the best ideas.
"Some are questioning the integrity of the elites, across different domains in life. With that happening, why don’t we just throw out the whole status system? And the short answer is: because we can’t!"
"Thinking about AI only at the level of what it does to my job is missing the picture. […] AI can change the nature of competition, due to that organizational systems will have to change for what is needed to compete, and jobs accordingly will have to shift in response to that."
Trial and error isn’t an option in your next change effort. To help you develop a tailored change strategy, we built an agent-based change simulator.
Waiting can be a dysfunctional choice — or a wise approach to navigating complexity. Leaders facing today’s uncertainty must know when and how to wait.
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