The global competitive landscape has changed. Decisively. To win, global companies can no longer afford to offer an average global product using the traditional innovation process, however well-designed. Instead, they should design for fractal solutions to meet fast changing local needs.

It is increasingly clear that the links between “big,” “profitable,” and “advantaged” are now weakening, if not yet broken. Growing numbers of “subscale” businesses are competing with their larger rivals, and winning.

What is the secret to good decision making when reality clashes with the traditional way of doing things?

As digital transforms both the how and the what of global trade, companies must understand their own context, marry their digital and global agendas, and help shape policy that is economically sensible and politically robust.

The world economy is far from dead — it’s growing and entering a new era of globalization.

The race to gain competitive advantage in this new era of globalization has begun