BCG Henderson Institute

David Zuluaga Martínez

Senior Director, Geopolitics & Society Lab

Expertise
Education

  • Harvard College
  • Princeton University

Location
New York
Contact

David Zuluaga Martínez

Senior Director, Geopolitics & Society Lab

David Zuluaga Martínez is a Senior Director at the Geopolitics & Society Lab based in BCG’s Brooklyn office. He is also a member of the Public Sector practice at Boston Consulting Group. Previously as an Alum Ambassador at the Tech & Biz Lab (2023-2024), he co-authored research on business resilience amid the COVID-19 pandemic and on collective business action to address climate change.

Since joining BCG in 2018, David has worked on strategy, operations, and technology projects primarily for social impact and public sector organizations. His recent engagements include designing and operating an emergency food assistance program during the COVID-19 pandemic for one of the largest US cities, leading the assessment of COVID’s economic impact for a large US state, conducting a strategic review of the procurement division of a large US state, and developing the business case for a technology transformation for a global credit card issuer.

Prior to BCG David was completing his PhD. at Princeton University. Outside of work, he likes to play the piano and host a philosophy podcast in Spanish and is interested in travel.

Recent Work

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Fortune | June 6, 2025

Why GenAI Could Be The ‘Corporate Archaeologist’ That Every Company Needs

Generative AI can help organizations treat memory as a resource to activate—turning accumulated experience into a competitive advantage.

Fortune | May 9, 2025

New Digital Borders Are Shaking Up Your Company’s Tech Stack. Here’s How to Adapt

Today, companies must compete and innovate while also tiptoeing around the widening geopolitical cracks of the global economy.

BCG.com | April 8, 2025

The Geopolitics of Tech Is Hitting All Companies. How Boards Can Respond

Competition over AI development is contributing to technological fragmentation globally. But boards can help their management teams anticipate threats and increase resilience.

Fortune | April 4, 2025

Stop Chasing AI Benchmarks—Create Your Own

For business leaders, the path to AI success lies not in chasing the latest benchmark champions but in developing evaluation frameworks for your specific business objectives.

Fortune | March 7, 2025

How Many Jobs Will AI Eliminate? Nobody Really Knows, And Here’s Why

Over the last half-century, technological change didn’t eliminate work—it changed it. Will AI do the same?

BCG.com | December 9, 2024

How CEOs Can Navigate the New Geopolitics of GenAI

While the US and China have established early dominance in supplying this crucial technology, other competitors are emerging. Here’s what leaders need to know.