David Zuluaga Martínez is a Senior Director at the Geopolitics & Society Lab based in BCG’s Brooklyn office. He is also a member of the Public Sector practice at Boston Consulting Group. Previously as an Alum Ambassador at the Tech & Biz Lab (2023-2024), he co-authored research on business resilience amid the COVID-19 pandemic and on collective business action to address climate change.
Since joining BCG in 2018, David has worked on strategy, operations, and technology projects primarily for social impact and public sector organizations. His recent engagements include designing and operating an emergency food assistance program during the COVID-19 pandemic for one of the largest US cities, leading the assessment of COVID’s economic impact for a large US state, conducting a strategic review of the procurement division of a large US state, and developing the business case for a technology transformation for a global credit card issuer.
Prior to BCG David was completing his PhD. at Princeton University. Outside of work, he likes to play the piano and host a philosophy podcast in Spanish and is interested in travel.
Generative AI can help organizations treat memory as a resource to activate—turning accumulated experience into a competitive advantage.
Today, companies must compete and innovate while also tiptoeing around the widening geopolitical cracks of the global economy.
Competition over AI development is contributing to technological fragmentation globally. But boards can help their management teams anticipate threats and increase resilience.
For business leaders, the path to AI success lies not in chasing the latest benchmark champions but in developing evaluation frameworks for your specific business objectives.
Over the last half-century, technological change didn’t eliminate work—it changed it. Will AI do the same?
While the US and China have established early dominance in supplying this crucial technology, other competitors are emerging. Here’s what leaders need to know.
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