To meet the goals of the Paris agreement, a major shift to non-fossil technologies is necessary. As demand for green materials is expected to surpass supply, companies that take a leading role in developing and marketing green offerings will likely benefit.

Taking a creative approach to pricing can benefit society, the environment — and your company.

We believe that the current downturn will accelerate the global shift to subscription business models beyond the technology industry. Below, we outline why businesses must make subscriptions a priority.

How can companies change the role of the list price to help address divergent customer and partner segments, adapt to market dynamics, and extract full value in a fair and profitable manner?

Regardless of industry, companies need to better understand and more confidently embrace the ways in which subscription- and consumption-based models will change their business, the new strategies that will apply, and the new practices they will need to establish.

“Traditional product manufacturers will need to redefine who their customers are and how those customers value data-driven services.”