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Lukas Ferner

Ambassador, Science-based Approach to Human-centric Change

Expertise

  • Behavioral Science

Education

  • University of Augsburg
  • University of Amsterdam

Location
Munich
Contact

Lukas Ferner

Ambassador, Science-based Approach to Human-centric Change

Lukas is an Ambassador based in BCG’s Munich office. His research is focused on a Science-based Approach to Human-centric Change.

As part of his educational leave during his time at BCG, Lukas completed a master’s degree in Neuroeconomics at the University of Amsterdam. Outside of work, he likes to read & spend time in the Bavarian alps and is interested in neuroscience & behavioral science as well as any kind of sports.

Recent Work

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Harvard Business Review | February 27, 2024

How to Get People to Seize Opportunities at Work

People don’t always make use of opportunities and programs offered to them. Organizations can find ways to improve the take-up rates of products and programs by utilizing concepts from behavioral economics. These techniques have been used to convince more citizens to apply for tax benefits and more franchised hotels to use a new algorithmic pricing system, among other examples.