BCG Henderson Institute

Michael G. Jacobides

Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship at London Business School


  • Doctor of Philosophy (PhD), Management, The Wharton School
  • University of Cambridge
  • Stanford University Graduate School of Business

London, England, United Kingdom

Michael G. Jacobides

Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship at London Business School

Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation at London Business School, where he is Professor of Strategy. He is the Lead Advisor at Evolution Ltd, a boutique consultancy focused on navigating the shifting digital competitive context. He is an Academic Advisor of BCG, the Head Digital Economy Expert Advisor at the Hellenic Competition Commission, a Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. Selected as one of the worlds’ top 50 management thinkers in 2019, his research looks at how the digital revolution reshapes firms, sectors and ecosystems and is a regular speaker in corporate events and meetings, from TEDx to the WEF in Davos. He is the co-Editor of Industrial and Corporate Change, and publishes regularly in top academic journals as well as managerial outlets such as HBR, SMR,, the FT, or Kathimerini in Greece- where he has recently focused on advocating for sustainable development.

Recent Work

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Fortune | January 5, 2024

From Revolution to Real-World Value: How Companies Can Benefit From Web3 in 2024

Web3 is now being embraced by savvy incumbents, and even being integrated into the fabric of existing institutions it was once meant to challenge and overthrow.

Developing Leaders Quarterly | June 21, 2023

Winning the Ecosystem Game

Orchestrating companies collaboratively lead other companies in digital ecosystems but what does it take to lead orchestrating or participating companies? From our research on the factors which drive the strategic and operational success and failure of ecosystems, we propose the traits, mindsets, and behaviors required of ecosystem leaders.

Fortune | May 5, 2023

Companies Need to be Socially Responsible in the Metaverse too

If companies invite users to enter the virtual worlds they’ve created, society expects them to take responsibility for user experiences.

World Economic Forum | November 28, 2022

How to Take A Strategic Approach to Investing in Metaverses

Leaders need to closely monitor the key triggers — technology maturation, regulation and adoption rates — that will determine whether a particular vision of the metaverse has enough momentum to become a reality. | October 14, 2022

Four Visions of the Metaverse

As first movers shape the architecture of the metaverse, company leaders need strategies to prepare for different outcomes.

LinkedIn | June 2, 2022

Conquering the Metaverse: 4 Ways that B2C Companies Can Find Real Customers in Virtual Worlds

The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.