Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation at London Business School, where he is Professor of Strategy. He is the Lead Advisor at Evolution Ltd, a boutique consultancy focused on navigating the shifting digital competitive context. He is an Academic Advisor of BCG, the Head Digital Economy Expert Advisor at the Hellenic Competition Commission, a Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. Selected as one of the worlds’ top 50 management thinkers in 2019, his research looks at how the digital revolution reshapes firms, sectors and ecosystems and is a regular speaker in corporate events and meetings, from TEDx to the WEF in Davos. He is the co-Editor of Industrial and Corporate Change, and publishes regularly in top academic journals as well as managerial outlets such as HBR, SMR, Forbes.com, the FT, or Kathimerini in Greece- where he has recently focused on advocating for sustainable development.
If companies invite users to enter the virtual worlds they’ve created, society expects them to take responsibility for user experiences.
Leaders need to closely monitor the key triggers — technology maturation, regulation and adoption rates — that will determine whether a particular vision of the metaverse has enough momentum to become a reality.
As first movers shape the architecture of the metaverse, company leaders need strategies to prepare for different outcomes.
The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?
The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.
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