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Michael G. Jacobides

Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship at London Business School

Education

  • Doctor of Philosophy (PhD), Management, The Wharton School
  • University of Cambridge
  • Stanford University Graduate School of Business

Location
London, England, United Kingdom
Contact

Michael G. Jacobides

Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship at London Business School

Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation at London Business School, where he is Professor of Strategy. He is the Lead Advisor at Evolution Ltd, a boutique consultancy focused on navigating the shifting digital competitive context. He is an Academic Advisor of BCG, the Head Digital Economy Expert Advisor at the Hellenic Competition Commission, a Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. Selected as one of the worlds’ top 50 management thinkers in 2019, his research looks at how the digital revolution reshapes firms, sectors and ecosystems and is a regular speaker in corporate events and meetings, from TEDx to the WEF in Davos. He is the co-Editor of Industrial and Corporate Change, and publishes regularly in top academic journals as well as managerial outlets such as HBR, SMR, Forbes.com, the FT, or Kathimerini in Greece- where he has recently focused on advocating for sustainable development.

Recent Work

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Fortune | May 5, 2023

Companies Need to be Socially Responsible in the Metaverse too

If companies invite users to enter the virtual worlds they’ve created, society expects them to take responsibility for user experiences.

World Economic Forum | November 28, 2022

How to Take A Strategic Approach to Investing in Metaverses

Leaders need to closely monitor the key triggers — technology maturation, regulation and adoption rates — that will determine whether a particular vision of the metaverse has enough momentum to become a reality.

BCG.com | October 14, 2022

Four Visions of the Metaverse

As first movers shape the architecture of the metaverse, company leaders need strategies to prepare for different outcomes.

LinkedIn | June 2, 2022

Conquering the Metaverse: 4 Ways that B2C Companies Can Find Real Customers in Virtual Worlds

The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.

LinkedIn | May 5, 2022

The Web3 Metaverse Bubble Could Be Fatal If Companies Fail To Achieve Mass Adoption

The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?

LinkedIn | April 21, 2022

Cities Talk; Metaverses Listen?

The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.