Philip Evans is a BCG and BHI Senior Advisor and Mentor based in Miami. Philip was the founder of BCG’s media and internet sectors and was named to the first class of BCG Fellows in 2008, to explore technology, strategy, and digital disruption – which are topics he continues to research today.
Philip is an author of the best-selling book Blown to Bits published by Harvard Business Review Press and a frequent speaker on technology and strategy at industry, corporate, and academic conferences. He has given keynote addresses at conferences convened by Bill Gates, Michael Milken, and the World Economic Forum in addition to C-suite events of Fortune 500 clients.
Named as one of the 15 “Lords of Strategy” in Walter Kiechel’s book, The Lords of Strategy, Philip’s work has been published in leading publications including Harvard Business Review and TED, among others. Philip is a member of the British-North American Committee and on the Advisory Board of the Oxford Internet Institute.
Outside work, Philip enjoys opera and the study of history.
Philip Evans gives a quick primer on the future of business, diving into two long-standing theories in strategy.
Big Tech won't always have the edge in the generative AI race.
It’s easy to recognize the need for trust, it’s more difficult for leaders to understand how to embed it in their ecosystems. To help leaders overcome potential roadblocks and reinforce end-to-end trust among their users, we've developed an organizing framework for building a robust digital trust network (DTN).
Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.
The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?
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