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How Data Sharing Creates Value for Customers with Sherry Sanger

“By getting [telematics] data in house, the ways that we're able to use that data have increased exponentially beyond what we even originally thought... it'll help us shift from, not just being responsive to our customers, but being proactive with our customers.”

What if data your customers have on your product or service could enhance the customer experience, but you don’t have access to that data?

In the first episode of the Inspiring the Next Game podcast, Sherry Sanger, Chief Marketing Officer of Penske Transportation Solutions, discusses Penske’s success in accessing connected truck data to create a valuable service built on aggregated data shared by customers, with Massimo Russo.

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