In the new episode of the Building Competitive Advantage in a Sustainable World podcast, David Young — BCG Henderson Institute Fellow researching Sustainable Business Model Innovation and Heitor Carrera — BCG Senior Partner in Sao Paolo, Brazil — interview Pedro Zinner, CEO of Eneva, a major Brazilian energy company.

Together, they discuss the evolving context in Brazil, underscoring the increasing investor demands for companies to embed sustainability into corporate strategy and operations. Pedro describes how Eneva initiated its sustainability journey and shares lessons learned. To get started, companies need to align on and measure ESG KPIs to establish their baseline, set challenging targets for these KPIs, and develop an inspiring narrative that articulates the business benefits to key stakeholders. While transformation for sustainability will be a journey, companies that commit to it will ensure they have a successful business for the long-term.