"In this world of data and digital ecosystems, your competitors aren't just those who offer similar products. Your competitors can also be those who have access to similar data."
Listen to Roger L. Martin, Professor Emeritus at the University of Toronto, Rita McGrath, Professor of Strategy at Columbia Business School, and Martin Reeves as they debate the nature of competitive advantage.
Strategy has never been about aiming for average. And it certainly isn’t now, in an age of declining growth and increasing volatility. Here’s how to defy the mean and pursue the exceptional.
Business leaders accustomed to a world of clear boundaries, familiar competitive arenas, and traditional strategic planning must master new dimensions of competition to succeed in the coming decade.
Companies must increasingly compete on imagination, but we don’t have a clear idea of how imagination works or how to systematically improve it. How could we cultivate imaginative capacity, rather than leaving it to chance, intuition, or processes?
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