A resident-centric city can find innovative solutions to perennial problems and improve quality of life for the people who live there.
How can cities discourage the use of SOVs while expanding access for all residents? Start with the BCG Accessibility Index, which helps guide strategy by mapping mobility patterns across and within cities.
When choosing a way to travel from one location to another, people don’t always opt for the logical solution. In a new piece Joel Hazan, Benjamin Fassenot, Ammar A. Malik, PhD, and Joanna Moody, Ph.D. argue that public authorities and new #mobility providers need to understand how behavioral factors affect mobility decisions in order to nudge commuters toward greener and more sustainable mobility options.
Solving the current mobility paradox goes far beyond transportation system performance, and efficient mobility systems are key for the social and economic development of cities and its residents.
These innovative services can benefit passengers and cities by improving access while reducing pollution and congestion.
MaaS is more than just the next potential digital bonanza for B2C players. For cities, it’s a ticket to the economic, environmental, and societal benefits of improved access.
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