The global competitive landscape has changed. Decisively. To win, global companies can no longer afford to offer an average global product using the traditional innovation process, however well-designed. Instead, they should design for fractal solutions to meet fast changing local needs.
New fault lines are opening up in the global economy. How can leaders, with business models built to operate across borders, navigate these new obstacles?
The world economy is far from dead — it’s growing and entering a new era of globalization.
The race to gain competitive advantage in this new era of globalization has begun
In many parts of the world, governments are grappling with a vexing puzzle. Even though economic growth appears to have recovered since the financial crisis of 2007–2008, job creation has been mixed.
Rising protectionism is making it harder to compete in many of the world’s most alluring emerging markets.
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