Noise—small, random deviations from regularities—is omnipresent. Instead of treating it as a nuisance that is to be eliminated, businesses can embrace noise as as a powerful ally.
Leaders must learn to vary the tempo in a dynamic context, manage rhythm and synchronization in an interconnected world, and embrace adaptive rules and structures when confronted with pressure across multiple timescales.
Operations have always been foundational to competitive advantage, but the nature of this relationship is shifting.
In highly ambiguous and challenging contexts, a random approach to decision-making confers a number of advantages.
Drawing lessons from digital-first companies, incumbent firms should embrace their clients’ desire to explore and experiment, treat them as partners in the creative process, and close the gap between innovation and execution.
The next era of competition is at hand. To succeed in an environment of high uncertainty, greater short-term pressure, and tighter resource constraints, companies must become even better and more efficient at developing options for future advantage while continuing to perform in the present.
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