“To walk the talk on sustainability, companies need to listen to their external stakeholders. They should create a committee of ‘critical friends’, who will challenge them and advise them to develop business solutions that create meaningful environmental and societal benefits.”
“My advice to CEOs embarking in this new era of sustainability would be to demonstrate their contribution as a business to society. It is the only way to win, to thrive and be chosen by consumers, employees, investors, and partners. So act, dare and show that you care.”
Companies can no longer simply focus on maximizing total shareholder returns. To win, they must hone sustainable business models.
SBM-Is that effectively join sustainability and strategy deliver value by changing the business model to create new environmental and societal surplus linked to the business drivers of advantage and value creation.
How can companies reconcile the two S-words of business: sustainability and sustainable competitive advantage?
A group of corporate strategists formulated 10 questions that could be incorporated into any company’s strategy process to bake in social and ecological context.
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