Last year, a study by BCG GAMMA, the BCG Henderson Institute, and the MIT Sloan Management Review found that only 10% of businesses see significant financial returns on their AI investments. Those that succeed recognize that effective use of AI requires a carefully orchestrated symbiosis between human and machine, leading to greater organizational learning and bottom-line growth.

Our latest study—based on a global survey of more than 2,000 managers and interviews with 18 executives—builds on our prior research and suggests another, possibly more surprising benefit of AI: the vast majority of businesses that effectively implement the technology see tangible cultural gains, as measured in team morale, collaboration, role clarity, and more.