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The Intelligence of Intuition with Gerd Gigerenzer

"Einstein said that intuition is a gift, and reason is its servant. However, we have created a society that celebrates the servant, and has forgotten the gift."

In The Intelligence of Intuition, Gerd Gigerenzer challenges a commonly held view of intuition—namely, that it is somehow inferior to logical rationality.

Gigerenzer is director of the Harding Center for Risk Literacy at the University of Potsdam, director emeritus of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, and an expert on human decision-making. He argues that intuition is a form of unconscious intelligence shaped by experience and evolution in dealing with uncertain and dynamic situations—situations for which logic and algorithms are often ill-fitted. As leaders deal with uncertainty and complexity and embrace new AI technologies, they must not forget the power of intuition.

Together with Martin Reeves, Chairman of the BCG Henderson Institute, Gigerenzer explores the power of intuition, when to use it in business, and how to cultivate and employ it.

Key topics discussed: 

[01:23] Difference between intuition and rationality
[04:49] Role of heuristics
[06:29] Why intuition is often looked down upon
[08:06] Power of intuition
[15:21] How to use intuition in business
[18:45] Distinguishing right intuition from wrong intuition
[25:12] Considering how AI use intuition

Additional inspirations from Gerd Gigerenzer:

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