We see three opportunities for business leaders who want to enhance their companies’ CX and drive greater satisfaction. First, focus on frictionless commerce. Second, consider augmented experiences. Finally, emphasize intuitive interactions.

Touchpoint-centric engagement could unleash massive value for customers and businesses. Taking just a few key steps will help companies reap the rewards.

Retailers and service providers should rethink where and how they deploy their sales agents in light of data that shows current approaches aren’t delivering the experiences consumers want.

The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.

The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?

The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.