BCG Henderson Institute

What can the virtual world’s metaverses learn from the real world’s metropolises? After all, both are spaces in which people can work, play, and interact with each other as well as the environment.

Just as metros must attract and retain residents, metaverses must do the same for users. They’d do well to learn from cities’ successes and failures in developing comprehensive, user-centered approaches to satisfy the needs of their residents.

Interestingly, the BCG Henderson Institute recently created a methodology to assess cities around the world based on their ability to fulfill city dwellers’ key needs, as shown in the exhibit below.

Sources & Notes