Sam Karita is the Leader for BHI Japan based in BCG’s Tokyo office. He is a core member of Boston Consulting Group’s Marketing, Sales & Pricing, Health Care, and Consumer practices. Sam is also a leader in the firm’s work in medical devices and medtech for Northeast Asia.

Previously, as an Alum Fellow (2022-2024), his research has focused on achieving economic growth and wellbeing in aging populations and declining birth rate environment.

BHI Japan researches various topics including latest trends and learnings from Japan to translate them to broader world contexts and also translates BHI global content to local context.

Since joining BCG, Sam has worked closely with a wide range of industries including pharmaceuticals, medical devices, consumer goods, media and entertainment, high-tech, and telecommunications. He has rich experience in supporting clients with strategy development and implementation, digital transformation, innovation, productivity improvement across the value chain, and M&A. 

Sam is also a frequent speaker, speaking at events such as Economist Intelligence Corporate Network and Pharma CI Conference in addition to C-suite events of Fortune 500 clients. His work has been published in leading publications including Nikkei and Diamond.

Before joining BCG, Sam worked for the Industrial Bank of Japan, currently Mizuho Financial Group, where he was in charge of corporate finance for several major accounts. Outside of work, Sam enjoys song writing and singing.